When people say they “need support,” what they often mean is that they’re overwhelmed. Their inbox is overflowing, the deadlines are too close together, and they’re carrying a dozen priorities that all feel urgent. So they look for someone to…
People say “just admin” the way they say “just background noise” or “just filler.” I have never seen it that way. Admin is the scaffolding that holds everything else in place. It is the reason you get paid on time,…
There’s a lot of talk in small business spaces about “wearing all the hats”, usually said with a grim sort of pride, as if being permanently overwhelmed is a sign of strength. I used to believe that too; that being…
There’s a moment in every small business owner’s journey when they realise something important: saying yes to everything doesn’t work. It doesn’t make you more helpful. It doesn’t make clients happier. And it doesn’t make the work better. It just…
When people ask what it’s like to work with me, I usually say:“It depends. But we’ll figure it out together.” I don’t run a one-size-fits-all process. I don’t drop clients into a funnel or make them fill out ten forms…
There’s a scene in The Devil Wears Prada that sticks with me. It’s during one of the big fashion events. Miranda Priestly stands like a queen at court while important guests file in. As each person approaches, her assistants quietly…
I didn’t always want to work for myself. I liked the structure of being employed. The steady pay. The job title that made sense to other people. I didn’t hate being part of a team, and I definitely didn’t mind…